Brand Strategy

Peter Do

Peter Do is a New York-based luxury fashion label founded in 2018 by a collective of five friends. Rooted in clean tailoring, architectural construction, and honest textiles, the brand challenges traditional industry structures through a collaborative and transparent approach.

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Paloma Wool

Paloma Wool is a Barcelona-based art and fashion project that explores the intersection of dressing and creative expression. With a strong visual identity and cult social following, the brand communicates well through imagery but underutilises the potential of narrative language.

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TOTEME

TOTEME is a minimalist fashion house born from a distinct Scandinavian perspective, an unspoken nod to simplicity, longevity, and thoughtful design. It is a brand that honors the woman’s daily reality by crafting garments that are more than just clothes.

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LEMAIRE

LEMAIRE represents a quietly sophisticated vision of Parisian style, an elegant synthesis of heritage and cosmopolitan ease. Its approach to dressing emphasizes quality fabrics, understated tailoring, and a nuanced modularity that allows garments to evolve with the wearer.

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